LOGO / BRAND IDENTITY

Molly, the same Denver-based acupuncturist from The Herbal Skin Shop, had spent ten years specializing in care for kids and families. Her brand identity was fun and playful, but as her business evolved, she decided to switch tact and focus on herbal medicine and skincare and dermatology for adults.

She wanted a cleaner, more professional brand identity and presence. We worked together to design a more elevated and mature aesthetic that would attract adults but feel light, colorful, and vibrant enough to make the families and kids she’s always cared for still feel welcome.