LOGO / BRAND IDENTITY / PACKAGING & PRINT DESIGN / NAMING / FULL WEBSITE DESIGN & BUILD ON SHOPIFY

Natural History is a sustainable clothing brand centered around special, limited deadstock fabrics and made-to-order production. I wanted the branding to reflect the ethos of “beautiful old things” and capture the romance and beauty of the natural world.

I created a brand identity centered around interesting but natural colors - the orange of the setting sun, the foamy green of the shallow sea - and paired it with classic, elegant fonts.

The website, built on Shopify, gave users a simple but elevated experience, as s nod to the easy silhouettes and timeless designs crafted by the brand.

This brand closed in 2024 but remains one of my favorite projects to date.